Research and Development

As a small business, sometimes there comes a struggle between working in your business and working on your business.

One of these so-called struggles is research and development. How do you know what your patients want? How do you know how much they’ll pay? And of course, how do you market it?

It’s actually a simple problem to have. There are many companies that deal with Oral Health products in the real world. Companies like Crest, Colgate, etc…

These companies spend millions if not billions doing market research, focus groups, surveys, test markets, and demographic evaluations.

All you need to do is take what they do and apply it to your practice.

Take the product at right for example. Crest has done their research and taken a simple Crest Whitestrips kit and made it into the “AGE DEFYING STRIPS.” That promises to “Remove up to 20 years of stains off your smile.”

Crest has, no doubt, spent hundreds of thousands in research to make this product what it is. The focus groups, the surveys, the visual comparisons, and the simple design of the box. Most likely, even focus group testing side-by-side products where the only difference is color.

Doing this research for you is as easy as walking down the oral care aisle in any grocery/department store you may be in and taking mental notes.

In the Crest Whitestrips case, they’ve taken a teeth-whitening product and made it into an Aging reversal product. Their millions of dollars translates into a free lesson for you.
Until next week…