Repackage Your Practice

There are truly many ways to innovate in your practice.

You can create a new procedure, or invent a new piece of equipment, but sometimes, the easiest way to innovate is to create “packages” of services.

These packages offer convenience for the patient, and if put together and priced right, can really help to grow a practice and lock in patient loyalty.

These packages can be either developed within your practice, or they can involve some joint ventures with other businesses.

Consider a package that offers teeth cleaning and tooth whitening. A cleaning is $129, and a “cleaning plus” option may be $199. Many people seeing a normal option and an upgrade will go for the upgrade just out of fear of being normal.

Or, take it a step further and have your “new patient beauty special.” This one takes a beauty spa, and offers not only teeth whitening at your practice, but a facial, manicure, and a tanning session at the spa. A “mini-makeover.”

Now, you have taken your practice from a simple health maintenance solution, to a true health and beauty solution. People will opt for the package because you offer all that service and value at a competitive price.

Do some research on your current patient base, and ask a few questions of them. What would they like to see you offer? If you offered _______ would they take advantage of it?

Then, put a package together. Maybe start with a limited number, and really commit to selling them. Make sure every staff member mentions the package, mention it in your patient newsletter, and place signage around the practice.

Action To Take: Look around your area and see what types of business you could team up with to create a patient beneficial package. Hint: Think Spa, Hair Salon, Tanning, Health Food, etc.